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Customer Retention, Whose Job Is It Anyway?

Partners in Excellence

I wrote, Customer Retention-Different Approaches , the other day. He reminded me of the terrible difficulty sales people have in retaining and growing business with existing customers, as well as the absence of customer retention strategies in many organizations. It takes a company to retain a customer.

Customers 106
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A CX reality check: When good intentions meet clunky execution

Martech

One of those options would require me to wait in line, which rarely leads to a positive customer experience — let alone waiting for me to wonder why my monthly bill increased by $30 or so. A significant source of friction is a customer going to a store or reaching out via a call or chat to speak with a representative.

Meeting 109
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9 steps to make a reactivation program that really works

Martech

It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? The problem isn’t so much that reactivation programs don’t work.

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How to Conduct a SaaS Funnel Audit

ConversionXL

That’s the sound of potential customers leaking out of your sales funnel. Drip, drip… Another customer gone. If you want your SaaS to thrive, to constantly convert leads into happy customers, and have those customers stay with you – you need a sturdy funnel in place. Customer Lifetime Value (LTV or CLV).

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SaaStr Podcasts for the Week with Fmr. CEO of Host Analytics and CEO of Namely — Jun 14, 2019

SaaStr

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. There are more jobs than there are qualified people to do them. How does Dave think about when is the right time to raise?