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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. If you hire well, you should be able to see the strategic value of your CFO within a matter of months.

Finance 127
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9 call analytics platforms for marketing teams to consider

Martech

The platform defines rules and milestones with an autodialer to strategically manage calls in line with team availability and caller behavior. Customer service tools to meet users where they are, while remaining in one platform to answer calls, texts and chats. Dover, Delaware-based Ringba was founded in 2015 and has 33 employees.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

It’s about meeting consumer expectations. Customers often equate price with value, so meeting pricing expectations is important. By strategically setting your prices in response to competitors, you can secure some of their customer base and stay ahead in the market. It’s called competition based pricing.

Price 52
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Better outcomes for target accounts: An ABS approach means understanding your customers’ concerns and offering practical solutions to help them meet their goals. Again, CRM software to the rescue; it can help your team keep track of every email, phone call, and meeting that takes place and how this outreach is performing.

Sell 59
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What Is Lead Qualification and How Does It Work?

Salesforce

Whether marketing or sales follows up with them is a strategic decision for managers at your company. Need: “What needs are you trying to meet, and what has stood in the way so far?” Consider how your product or service can meet those needs and focus future conversations around them.