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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. The model was introduced in 2012, back when there was still low consumer awareness around electric cars.

Launch 96
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GTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI)

Sales Hacker

You know, you’ve seen, you know, the internet, electricity, steam engines, like these are, these are sort of platform shifts. For one, we’ve been building conversational interfaces since day one, and you know, again, you know, ai, UX is going to change dramatically. Sean Whiteley: Yeah, we were a bit lucky. Like this is it.

GTM 66
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The Endless Suck of Best Practice and Optimisation Experts

ConversionXL

So let me explore this using a UX situation. Let’s say you’re a UX designer and you’re testing a process that involves persuasion, elements of friction (a form), lots of data entry and interaction points inside each page. So surely they hire CRO or UX experts (or other types of experts) to save them from guessing? Image Source.

UX 111