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10 non-marketing books every SEO should read

Search Engine Land

SEO professionals can leverage these insights to better understand the irrationality of search behaviors, helping to predict and cater to the seemingly illogical ways users interact with search engines and digital content. Drive: The Surprising Truth About What Motivates Us’ by Daniel H.

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The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. So if you want your user to end up where you want him to end up (assuming it’s beyond the home screen), you absolutely need to use deep links. Image Source.

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8 Things That Grab and Hold Website Visitor’s Attention

ConversionXL

People are generally capable of a longer attention span when they are doing something that they find enjoyable or intrinsically motivating – says Wikipedia. Even a few seconds’ delay is enough to create an unpleasant user experience. 1 second keeps the user’s flow of thought seamless.

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How to Build a High Performing Growth Team

ConversionXL

Experiments will fail (often), and you need the skills to keep the team motivated and focused. Naturally, this lets you push through more ideas and experiment faster. User experience designers can also offer increased insights in psychology as well as user research and usability research.

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What Is Ecommerce and How Is It Changing (Waves Hand) Everything?

Salesforce

To win your share of the market, it’s important to stay on top of the latest ecommerce trends and know what motivates customers to make purchases. To make ecommerce work, a business needs to create a user experience on a given channel where customers can easily search for and buy products. How is ecommerce changing?

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Sales Pipeline Radio, Episode 337: Q & A with David Rush @davidmrush

Heinz Marketing

How SmallWorld helps companies identify the fastest path of connectivity into senior-level decision-makers by getting down to the person level and enabling warm introductions from people within the ecosystem of a company who have relationships and intrinsic motivation to make those introductions. Matt: All right.