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This day in search marketing history: January 27

Search Engine Land

Google said API usage would be free, though activity was capped via a quota system. Google allows ads for sports betting in Louisiana 2022: Advertisers first had to be state-licensed and certified by Google to run gambling ads. Google AdWords API launches In 2005, Google launched the Google AdWords API. WordPress 5.9

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How Much Will Your Reps Make? Everything You Need to Know About On-Target Earnings (OTE)

Salesforce

It’s nearing the end of Q4, and your team has met their sales quotas — maybe even exceeded them. Each one of your reps has consistently demonstrated product knowledge in meetings and built strong relationships with clients, leading 100% of your customer base to renew their contracts. See how it works What is OTE in sales?

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What is a SPIFF in Sales? Benefits, Types, and When to Use

Salesforce

You’re meeting with your company leadership to go over year-end targets. Your sales team is close to meeting their quota. Your reps just need a push to stay motivated. If you’re looking for long-term, structured motivation, focus on commissions. Imagine it’s the beginning of Q4.