Sun.Feb 05, 2023

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Effective Selling and the Art of B2B Competitive Displacement

Iannarino

There are some sales organizations that sell to companies that are seeking to change providers. In these cases, the B2B buyer has already decided to remove their existing provider and starts taking calls from different salespeople. These companies agree to meet with two or three sales reps to explore their options. This process works like most other sales, but there is another sales strategy in which a salesperson approaches companies that are not actively looking to replace their provider.

B2B 277
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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Warwick Brown for a deep discussion about key account management.

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Dear SaaStr: What Are Some Realistic Ways To Get Rich in 5 Years?

SaaStr

Dear SaaStr: What Are Some Realistic Ways To Get Rich in 5 Years? Work for (x) the very best possible person you can at (y) the very best possible start-up/successful tech co. And stay. You almost always have to stay 4-5 years. At least. It’ll be tight in 5 years, but it’s your best odds: If you work for someone truly great, they will mentor you, at least, inadvertently.

Promote 115
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This day in search marketing history: February 6

Search Engine Land

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Among the notable changes: Tablets and desktops would be grouped together, rather than treated as separate devices.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Carly’s App of the Week: Sugarwish

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing Want to send a coworker, friend or family member a little something for a special occasion or maybe a customer or prospect as a thank you? You need to check out Sugarwish. Sugarwish is a gifting company that specializes in letting recipients pick out their own treats! You pick the gift type and size and let recipients choose their favorites from dozens of options.

Price 72
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Top SaaStr Content for the Week: Harness’ CRO, 20VC’s Host, Founders Fund’s Partner, Former Lattice’s CRO and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Dear SaaStr: Is It OK to Fly First Class to Close A Big 7 Figure Deal? Gartner: Overall IT Spend Has Slowed. But Software? That’s Still Growing. 5 Interesting Learnings from ServiceNow at $8 Billion in ARR Pitchbook & IVP: Top Tier SaaS Companies Usually Raise at 15x ARR.

Growth 98