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We are in enamored with, perhaps even in love with our products. We have endless lists of product capabilities. We revel in each feature and function that we can add to a demo. We compare our offerings to the competition, proud that we “check more boxes,” while they competitors claim the same–they are just checking different boxes.
As I continue my journey through the Bible, I’m still reading Numbers and in chapter 12, verse 26, God tells Moses that there will be dead bodies among those who turn away from God. At this point in the Bible, God is telling Moses about the land where the Israelites should move and continue their lives. Moses explained that most of his people don’t want to move and are fearful of being slaughtered by the current occupants of the land.
Dear SaaStr: My Salesteam Doesnt Want to Do Outbound or Visit Customers in Person. How Can I Get Them To Work Harder Here? Ive discussed variants of this question with so many CEOs and also CROs and VPs of Sales. I think most agree, behind closed doors, theres only one answer: start over. You cant get folks used to working from home to embrace coming to the office You cant get folks used to selling 1520 hours a week to start working 5060.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
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