Iannarino

NOVEMBER 23, 2023

This last week, I had a conversation with a person who complained about the weather. If you have never been to Ohio, you may not know that our skies are gray often – I’m talking months in a row. Rain should make you grateful, as you and I would not do well without water.

Conversion 254

Conversion 254

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.

GTM 122

GTM B2B Technology Technology 122

G2

NOVEMBER 23, 2023

Employee wellness programs can help meet the demand for a better work culture. Learn more about its benefits, ROI, and how it can help reduce healthcare costs.

Healthcare 121

Healthcare Meeting Networking Product 121

SaaStr

NOVEMBER 23, 2023

So I see a lot of folks give the same piece of advice, which I do think has a lot of truth in it: “Be careful with titles. They’re almost impossible to fix later.” Almost every successful founder has a story where they made someone a VP or even a CRO or CMO that didn’t really deserve it and it just created headaches down the road.

Sales 95

Sales 95

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

SaaStr

NOVEMBER 23, 2023

Dear SaaStr: What Are Some Things That Make a Founder Look Naive? A few in my experience: Mocking the competition, especially successful competition. The best founders do win, but they also profoundly respect the competition — and understand and learn from them. Hiding core issues during fundraising. Hiding that they don’t really have a CTO, or that they’ve already raised a ton of money, or other big issues.

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