5 Problem-Centric Discovery Questions (That Will Stop Customers in Their Tracks)
Cerebral Selling
FEBRUARY 23, 2025
When it comes to sales discovery, reps are often trained to ask basic, surface-level questions about the customers needs. What type of solution are you looking for? Why now? What made you decide to look at us? The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems!
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