Sat.Sep 10, 2022

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Trust-Based Relationship Selling Examples

Iannarino

One reason clients may distrust salespeople is that they believe salespeople are hiding some inconvenient truth. Prospective buyers worry about what they don't know and what the salesperson is not saying. Salespeople want to impress clients by accentuating the positives while avoiding the negative; however, there is no difference between not disclosing something the client needs to know and lying.

Trust 269
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Dear SaaStr: How Many Investor Updates and Meetings Do I Owe My Investors?

SaaStr

Dear SaaStr: I am a startup founder that writes extensive monthly report to investors. We are also doing weekly meetings, are they asking for too much of my time? Yes, that’s too much. Some rough rules: For every 1% of a company an investor owns, they get one meeting / Zoom a year until you are at scale. This includes both board meetings and informal coffee meetings.

Meeting 123
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How to Build Value in Sales

Iannarino

Like many salespeople, you may have been taught to believe that your solution is the value. It is true that your product or service can solve a client's problem. Yet, this is a limiting view of how you can build value in sales. There are more ways to do it, some greater than others.

Sales 268
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B2B Reads: OKRs, Quiet Quitting, and Insular Selling

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Today’s B2B Customers Don’t Want to Talk to You. Is That OK? In this article, Jason Ball explores why today’s B2B customers are “decidedly aloof, and increasingly independent.” This shift in bu

B2B 117
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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How The Business of SaaStr Itself Works, When Basically Everything is Free

SaaStr

So almost everything SaaStr does is … free. Our content is free. SaaStr University is free. Our digital events are free. Our newsletters are free. Our podcast and YouTube are free (of course). Our IRL events aren’t free, but for most attendees, they are massively subsidized. Buy an early-bird ticket and you paying less than 50% of the actual $1,000+ cost.

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