Heinz Marketing

SEPTEMBER 4, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Breathing New Life Into Mature Industries. Innovation is supposed to be the lifeblood for tech hubs and other industries around the world.

B2B 100

B2B Drivers/motivators Price Start-ups 100

Partners in Excellence

SEPTEMBER 4, 2021

The first Saturday every month, my friend/mentor, Ned Miller and I have a conversation. There’s no agenda, it’s a mix of light conversation along with, “what do you think about… ,” or “how do we drive massive change in this area… ” The conversation is always about an hour, always, I have a lot to think about after the discussion.

Conversion 52

Conversion Presentation Start-ups Growth 52

SaaStr

SEPTEMBER 4, 2021

One thing that constantly surprises me is that maybe 80% of venture-backed founders I know don’t know where they stand with their investors. The bottom line is every professional VC firm and investing entity divides its investments up into 3.5 categories: Super Green Light. You want to buy every possible share, period. See, e.g. Sequoia in WhatsApp.

Gaming 24

Gaming Meeting Engineering Start-ups 24

SaaStr

SEPTEMBER 4, 2021

Q: How do VCs pick which seed investments to make? There is one common factor, that founders know, but often lose track of in their pitch: every VC, at any stage, is looking for outliers. No matter the price or how early or late. Your pitch, your team, your metrics, your market position, your vision, your TAM, your everything, should honestly and transparently but aggressively and positively show how you can be an outlier.

Pitch 94

Pitch Growth Price Meeting 94

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up