Sat.Jun 24, 2023

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A Sales Manager's Guide To Behavioral Changes

Iannarino

It isn’t easy to change how your sales force sells. When your sales force has sold using one methodology the approach is burned in. If you haven’t provided a B2B sales methodology , it can be even more difficult to change how you sell.

B2B 273
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B2B Reads: The Power of Sales and Marketing Alignment, Traits and Mindsets of Successful Salespeople, AI Across the Sales Cycle & More

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 31 Stats That Prove the Power of Sales and Marketing Alignment By Pamela Bump A collection of some of the best sales marketing alignment research statistics to help capture the state of smarketing (sales and marketing)

B2B 98
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The Unicorn Bar Today: Better than PagerDuty, JFrog, RingCentral, and More

SaaStr

So the markets are still down and multiples are still low, but growth rates in SaaS and Cloud are slowly creeping back. AI has driven a number of rapid unicorns, and at SaaStr Europa 2023, Iconiq Growth noted that while they did 0 brand new growth investments in 2022, they’d already done 5 in the first half of 2023. So unicorns remain rare but we may have bounced off the lows.

Growth 82
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Embracing Generative AI: The Future of ITSM

G2

IT service management (ITSM) is critical in supporting business operations and ensuring seamless integration of technology infrastructure in this rapidly evolving digital landscape.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.