Sat.Jan 08, 2022

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The Primacy of Opportunity Creation

Iannarino

One reason sales organizations fail to reach their goals is because they lack opportunities. Sure, their pipeline meetings may sound like they’re swimming in deals: each salesperson recounts all the deals they’re working, updating the status of each opportunity.

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The Third Wave of Migration from the SF Bay Area Is Still to Come

SaaStr

My general sense is that the overall wave of higher earners leaving CA is just underway. First to go were digital nomads, freed by distributed work. Then folks in tech without families, schools, ties, etc. Next wave of exodus from CA will take 2-3 years to fully see play out. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) January 7, 2022.

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Strategic Account Planning: How to Plan for Maximum Sales

SalesHood

Strategic account planning is incredibly powerful! Effective account planning not only helps close bigger deals faster but most importantly, helps establish amazing relationships with customers that will carry on for years. Strategic account planning should be recognized as a differentiator and value creator, not an administrative chore completed once a year.

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How To (Successfully) Source Your First 2 Sales Reps

SaaStr

We’ve talked a lot on SaaStr about how to hire a Great VP of Sales, and how you have to close the first 10 or so customers yourself, and how when you do go to hire your first sales rep — make sure you hire two. But how do you get those first few reps right, when you haven’t made the hire before? We’ve talked about how to make sure your first reps actually work out , as well as The Top 10 Mistakes made hiring reps , but we haven’t put a list together of what to do.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Elevator Pitch. It’s Not What You Think!

SalesBlog!

I recently graduated from a business start-up class that challenged everyone in the first class, on the spot, to come up with a powerful elevator pitch for their new business. No problem. Or so I thought. As I was gathering my thoughts on how to present my new company offering I actually went blank. Worst yet, when my turn came to present I started rambling on how great I am at what I do and my years of experience.

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B2B Reads: Past Year Reflection, Culture of Innovation, & Emerging Trends

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Reflecting Back on the Year Ahead – 11 Ways to Make Your Reflection Session Pay Off.

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