ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

FEBRUARY 12, 2022

Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. These moments could be things like writing a positive review or completing a customer education course.

Customers 92

Customers GTM Referrals Growth 92

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. They use product marketing techniques to target and educate their customers. Product marketing: Drive brand alignment.

Product 110

Product GTM Construction Launch 110

ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. A well-timed MVP reduces the risk of continually investing only to discover that a product isn’t going to be a success. It also gives you a product to market. Product lifecycle marketing in the development stage.

Product 142

Product Minimum Viable Product Price Launch 142

Sales Hacker

FEBRUARY 7, 2018

This misunderstanding in growth can cause many misunderstandings in a world where no one is educated in sales. Randy was let go in July. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT.

Growth 88

Growth GTM SQL Strategic partnership 88

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. They are profit, cash, growth, and market share. We’ve only got one product and it all costs $2,000 so how are we going to get more money out of those customers? It took us a while to educate ourselves about this. Missed the session? Jason Lemkin.

Price 47

Price Cross-sell Up-sell Start-ups 47