Sales Hacker

AUGUST 2, 2023

Today, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of educational pieces of content. As former go-to-market (GTM) operators, we run our fund just like a SaaS product go-to-market. Our goal is to be the defacto resource for all things B2B SaaS go-to-market.

GTM 53

GTM Networking Education Inside sales 53

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. They use product marketing techniques to target and educate their customers. Product marketing: Drive brand alignment.

Product 110

Product GTM Construction Launch 110

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

ClickFunnels

AUGUST 8, 2021

Native email marketing functionality with Platinum and TwoCommaClubX plans. A vast educational content library that will teach you everything that you need to know to build a successful online business. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. 4 Landingi.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. So hone in on metrics that reveal what potential customers are getting out of the process: How educated are they on your product coming into the first meeting? So forget the labs.

Education 89

Education Pipeline Follow-up Clients 89

Heinz Marketing

MAY 20, 2021

There is no follow-up from or loop back to the marketing team to provide knowledge and insight on additional products that may be beneficial as a business grows. In order to support sales, marketing must: Educate buyers. Influence the market. Alignment is key to reignite the go-to-market engine when buyers aren’t biting.

Campaign 126

Campaign Cold Call Sales Education 126

SaaStr

FEBRUARY 12, 2022

I strongly believe that to grow from [1,000 to 10,000 customers], what you need to do is launch one or two new channels, but the bulk of the results is going to be provided by you scaling what you have and what works,” Lapeyre says. These moments could be things like writing a positive review or completing a customer education course.

Customers 93

Customers GTM Referrals Growth 93

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. A way to do this is by making your story become a strategy.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SaaStr

JANUARY 21, 2022

Grammarly was founded in 2009 and is a successful consumer product revolving around a virtual writing assistant that individuals and students use to write better content in their professional, educational, and personal lives. Before Grammarly launched its Enterprise offering, they observed that many professionals brought the app to work.

B2C 82

B2C B2B Non-Profits Launch 82

SalesLoft

NOVEMBER 17, 2020

Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). Ensuring your messaging and content are up to date and reflect your go-to-market strategy. If you’re using SalesLoft, your Onboarding Consultant will do the majority of the education work for you.

Territory 105

Territory Sales Technology Technology 105

ConversionXL

AUGUST 24, 2021

It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. One of the earliest things you can do to prepare is to further your education. This role is far more product-driven. Take an online course.

Promote 141

Promote Campaign Pitch Niche 141

Sales Hacker

MARCH 23, 2021

They just launched a new way to learn. You’ll learn new go-to-market strategies, get deeper funnel insides, and actual takeaways for your entire organization from revenue leaders at high-growth startups and Fortune 500 companies. It all comes back to this complete and utter lack of education.

Finance 100

Finance Education Sales Start-ups 100

Highspot

JUNE 11, 2020

Cross-functional input into go-to-market strategies. Seamless handoff between marketing-generated leads and sales. Once a deal is closed, many organizations will also continue to market to customers in order to deliver additional solution value. This means that to support sales, marketing must: Educate buyers.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Highspot

APRIL 14, 2023

Sales training programs that educate and prepare your team to anticipate rather than react to challenging sales situations is key. How to Launch the Most Effective Sales Training Program Effective sales training means arming sales reps with essential sales techniques and transforming new skills into daily habits and winning behaviors.

Sales 52

Sales Technology Technology Technique 52

Highspot

APRIL 14, 2023

Sales training programs that educate and prepare your team to anticipate rather than react to challenging sales situations is key. How to Launch the Most Effective Sales Training Program Effective sales training means arming sales reps with essential sales techniques and transforming new skills into daily habits and winning behaviors.

Sales 52

Sales Technology Technology Technique 52

Salesforce

JULY 28, 2022

Juliette Evans, learning and development business partner for Close Brothers , uses Salesforce Trailhead to support her teams’ ongoing education. “We With myTrailhead, we can launch new training content in a couple of days.”. We want to ensure our people have the skills and tools they need to be successful,” explained Evans.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Hubspot

FEBRUARY 6, 2019

Many more exciting apps are in the pipeline now and will be launching over the course of 2019. For instance, we were launch partners for some of Slack’s new APIs, enabling a deep integration between our two products. We were a launch partner for Workplace by Facebook. Map My Customers -- mapping and data visualization.

Launch 76

Launch Sports CRM Pipeline 76

Hubspot

DECEMBER 8, 2020

For example, Facebook recently launched a tool called Facebook Shops , which enables any company with a Facebook or Instagram Business page to create a mini-online store that links with all platforms owned by the social media brand. Below you'll find content from HubSpot's Adapt 2020 series: Adapt 2020: An Educational Series.

Gambling 101

Gambling Entertainment Price Campaign 101

Sales Hacker

JUNE 23, 2021

Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. This article dives into the math (no really, there is actual math) about creating your go-to-market model in a sustainable way.

Cold Call 79

Cold Call Negotiate Objectives and Key Results GTM 79

Gong.io

APRIL 13, 2020

Alicia Keys ended up using Involver to launch her album, streaming completely free before it hit the stores and before it hit iTunes. I don’t think I truly understood go-to-market. I was a very product- and product marketing-centric thinker. It was all through Involver. Building a Sales Strategy on the Fly.

Start-ups 62

Start-ups Follow-up Up-sell Growth 62

Hubspot

JANUARY 21, 2019

You might be in the midst of launching a startup. How to Launch a Successful Startup Business. Validating and Launching Your Product. Market research helps you formulate your positioning statement for your product and your brand. I’m glad you're here. Regardless, welcome. That’s also why we created this guide.

Non-Profits 88

Non-Profits Agriculture Growth Launch 88

Hubspot

JUNE 8, 2021

It's important for this role to educate prospects and follow up once a sale is closed to maintain customer satisfaction and encourage repeat buyers. Similar to SDRs, inside sales reps roles are a great launch point for a sales career. Education isn't always a factor to build a fulfilling career in sales. Image Source.

Commission 74

Commission Territory Finance Inside sales 74

Heinz Marketing

OCTOBER 25, 2021

Let’s talk about the progression of this, cause I think a lot of times like a company will start not with a product, but observing a problem in an audience that is big enough that they think there’s a market. You get something launched, and then all of a sudden you’ve got customers that say, wow, that’s great.

Pipeline 115

Pipeline Growth Sales X-functional 115

SBI

FEBRUARY 25, 2020

Your company: is launching a new product/service offering. Beta or early-adopter customers logically represent the tip of the arrow of your go-to-market efforts, but only if that’s been planned. The transformation requires executive education, unambiguous, and easy to digest goal alignment, and later, proof of CAP impact.

Customers 49

Customers Strategize Cross-sell B2B 49

Gong.io

JANUARY 5, 2019

That means educating your buyer about a problem they either undervalue or don’t know they have. Commercial teaching works well in this environment because your buyer needs to be educated. This sales methodology also works well in highly competitive markets. Market Intelligence: What’s happening in this market?

Pitch 131

Pitch Sales Up-sell Contract 131

Sales Hacker

SEPTEMBER 9, 2019

It’s an entire go-to-market strategy. Here is a list of trigger events that would prompt your team to launch an appropriate play to capitalize on the event: Organizational Trigger Event. Teach/educate – Offer a piece of valuable content, that your marketing team has provided you. A tool doesn’t make a strategy.

Prospecting 60

Prospecting Follow-up Sales Contact 60

Hubspot

AUGUST 5, 2016

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Pre-Launch.

Launch 78

Launch Product Pitch Campaign 78

Sales Hacker

AUGUST 10, 2021

Outreach has been a longtime sponsor of this podcast, and they just launched a new way to learn. The structure could be a hierarchy, could be how they go to market. Show Introduction [00:09]. Sam Jacobs: Before we get there, we want to thank our sponsors. The first is Outreach. It was our biggest thing to overcome. Are you B2B?

Consult 104

Consult Clients Follow-up Drivers/motivators 104

Hubspot

MARCH 30, 2015

The benefit of tracking your go-to-market efforts in such a manner is that you can diagnose problems often before they have a negative impact on your revenue results. It’s important to note that the focus of your campaign should be educational. The middle of the funnel, where the focus is on lead conversion. 5% to over 3%.

Growth 73

Growth Lead generation Conversion Prospecting 73

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. A well-timed MVP reduces the risk of continually investing only to discover that a product isn’t going to be a success. It also gives you a product to market. Product lifecycle marketing in the development stage.

Product 142

Product Minimum Viable Product Price Launch 142

Heinz Marketing

MARCH 1, 2021

It’s just that today it’s been really hard to get that into the go-to-market systems like Salesforce. As opposed to stepping back and say, “Where are the constraints in my go-to-market opportunity? And that’s going to open up new levels of productivity and innovation that we haven’t seen yet.

Pipeline 121

Pipeline Sales Up-sell Start-ups 121

SaaStr

DECEMBER 26, 2019

Pauline : Yeah, so I work at OpenClassrooms, which is a European leader in online education. We launched a year ago and we’re based in New York and the team is seven people today. Guillaume : So your the… as the founder and CEO of a very early stage, like almost pre-product market fits a startup.

B2C 60

B2C CRM Product Engineering 60

SaaStr

JULY 8, 2020

I essentially started off doing services in tech as a marketing person, and eventually went into product marketing and product management and realized that I have an incredible passion for products, and products that change the way that we work and the way that we do things. That eventually led me to building products.

Non-Profits 81

Non-Profits Teamwork Start-ups Engineering 81

Spiro Technologies

MAY 31, 2023

Adam Honig: So, we were talking earlier about how you go to market with this and you’re licensing the technology to manufacturers. If we’re talking with manufacturing executives who are thinking about launching new products, what is your advice, having gone through this for a while now? It was a nice surprise.

Manufacturing 52

Manufacturing Up-sell Process Start-ups 52

Lead Fuze

JULY 5, 2021

Deadly marketing on Facebook mistakes should be avoided in your new product launch marketing plan. . Of those 500K, about 150K are committing Facebook marketing mistakes. That is why it is important to a marketing plan as you are about to launch a new product. . quizzes on Facebook? Or maybe even Gluttony.

Launch 59

Launch Product CTR Up-sell 59

SaaStr

OCTOBER 3, 2023

Strategic Expansion — When companies are expanding globally, launching new products, and acquiring other companies, every functional leader gets replicated across other theaters. Demand generation — All about educating your target market on a problem and building trust and interest in your brand and solution.

B2B 90

B2B GTM Objectives and Key Results X-functional 90