Remove Education Remove Go To Market Remove Technical Sales
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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. Hiring Non-Technical Sales Leaders for Technical Products The Mistake : Founders think great sales skills translate to any market. The Reality : “What does a salesperson do? .

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. Similar to most structures of a technical sales team. We tend to be very technical.

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Why marketing must reclaim GTM design in the age of AI

Martech

As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. Marketing should have stepped into a larger strategic role as revenue movements evolved. “I actually like the engineering mindset,” he said. subsidiary.

GTM 106
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Inside Sales vs. Outside Sales: Which Is Best for You?

Sales Hacker

For example, if you’re an early-stage startup and a first-time founder, it’s unlikely you’ll have a dedicated person finding and qualifying leads with a well-defined go-to-market strategy. Other important skills involve technical sales skills like: Appointment setting. Experience and Education.

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

The Sales Evangelist Podcast Donald's podcast features interviews with top sales experts and entrepreneurs, sharing strategies and insights to elevate your sales career to six figures. Interviews with tech executives and venture capitalists on ‘The GTM Podcast’ provide firsthand accounts of successful go-to-market strategies.

Gaming 233
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SaaStr Podcast #367 with Zoom Head of Global Sales Operations and Enablement Hilary Headlee

SaaStr

If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. In Today’s Episode We Discuss: * How did Hilary make her way into the world of SaaS and come to be the sales leader she is today with the global communications leader, Zoom?

Sales 83