ConversionXL

APRIL 28, 2021

We launched our second campaign a week later, and the story got worse. Unlike a traditional minimum viable product (MVP), painted doors are mock features that allow us to see if users engage with them before we invest to build it. The open rate and click through rate dropped by more than half.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Search Engine Land

APRIL 18, 2023

The search landscape The key to making an educated SEO vs. PPC decision is understanding the makeup of the search engine result pages (SERPs) for the keywords that matter to you. Website traffic Increasing website traffic gives you more opportunities to engage and educate a prospect as to why they would buy from you.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

JANUARY 14, 2020

In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. New product features are built with a variety of methods: Gut feeling (e.g., speaking to customers); Customer requests; Strategically, to attack a market. In other words, new features! Start small.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Networking 159

Hubspot

SEPTEMBER 19, 2018

In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic. Many businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed. Winners often receive mentorship and educational resources along with financing. Source: FitSmallBusiness. 19% work 60+.

Minimum Viable Product 77

Minimum Viable Product Legal Finance Government 77