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This day in search marketing history: February 10

Search Engine Land

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. ” (Accurate.)

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Both of these major battery brands chose qualities of actual batteries to base their marketing upon. New Year''s, the Super Bowl, a product launch, and so on).

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. How on earth does a B2B organization use Pinterest to feed its marketing machine? Like this.

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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Tesla needs to remain a constant innovator to play that game. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? They’ll always catch up. The result?