Search Engine Land

FEBRUARY 9, 2023

Foursquare Sets Super Record During Big Game 2011: It saw 200,000 check-ins. ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers. Mapquest Introduces Transit, Walking Directions 2011: Playing catch-up to Google and Bing.

E-commerce 84

E-commerce Electricity Pharmaceutical Engineering 84

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Tesla needs to remain a constant innovator to play that game. If you’re using table-stakes arguments to sell your product or pitching it like you’re the only game in town, you need to rethink differentiation. The result?

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

APRIL 24, 2019

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I Takeaway : The positive impact of market share compounds—especially for software adoption. They had what I call share of mind [.] I think moats are lame,” Musk responded. Network effects. That’s priceless.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

ConversionXL

MARCH 2, 2012

Free electricity and wifi. “We don’t sell used cars here…” … we sell “certified pre-owned vehicles” And that totally changes the game. Once the category is established, your brand will be the dominant one – enjoying high and profitable market share.

Electricity 89

Electricity Niche Price Gaming 89

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Both of these major battery brands chose qualities of actual batteries to base their marketing upon. But what about market share? Winner: Duracell.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. How on earth does a B2B organization use Pinterest to feed its marketing machine? Like this.

Networking 76

Networking B2B Lead generation Promote 76