Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. So, why PLG now?

Growth 109

Growth GTM Product Cross-sell 109

ConversionXL

JUNE 25, 2021

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. Maturity: The height of your product’s adoption and profitability. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

DECEMBER 8, 2020

And so there was just this huge opportunity, and I’d spent time working a weekend job at an electrical retailer, just like Best Buy, but in the UK and just saw that so many people were so out of their depth with these consumer electronics and computers and just thought, Hey, there’s a big angle here. Luke Rogers: Yeah.

Sales 114

Sales E-commerce Technology Technology 114

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Scott Barker: Hello and welcome back to the GTM podcast. So you better be thoughtful. It’s all about the guest always.

GTM 97

GTM Gambling B2B E-commerce 97