Martech
FEBRUARY 13, 2023
Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. User-driven control and self-service align with the way many professionals want to buy and use software and apps. So, why PLG now? The SaaS sales and marketing landscape has shifted.
ConversionXL
JUNE 2, 2022
The one-to-one service means the engagement data on the page comes solely from the targeted account, providing invaluable learning to optimize retargeting and followup. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Not so for this authentication-as-a-service startup.
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ConversionXL
JUNE 25, 2021
This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.
G2
NOVEMBER 20, 2023
These tools help dealers market their services, hyping up the excitement surrounding their brand. Modern companies are making strides toward reducing environmental impact through electric vehicles. However, unless the electricity comes from renewable sources, it doesn’t fully solve the environmental emission impact. Vroom vroom.
Sales Hacker
DECEMBER 8, 2020
And it was essentially providing consulting services for people in my local town and surrounding area. And before I knew it, I just had unprecedented demand for the services. And one of the catalysts for that was I had set up a company while I was at school, in high school. We need websites now. Apparently, it’s a thing.”
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