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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? For instance, social networks can scale globally, although many factors (i.e., The airplane.

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This day in search marketing history: January 30

Search Engine Land

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Now your Google text ads can show on YouTube search results, too 2019: Google began incorporating YouTube into its Search Partners network.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

million visits to the campaign site, as well as 27 million views of the launch video. Now open to all international applicants, the Drum Marketing Awards are sponsored in part by the Drum Network -- a community that works to support marketing agencies with networking opportunities and other resources. 6) Communicator Awards.

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The Ultimate Guide to Advertising in 2018

Hubspot

1994 : The first email spam campaign launches. 2005 : YouTube and Facebook (for college students only) launch. 2013 : Sites like Pinterest and Instagram join the social network scene. That’s what makes PPC so powerful — it gives your advertisements prime real estate in front of people already searching for relevant topics.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. That's because it's a social network made specifically for professionals! Technically, all of these social networks will help you grow your reach. Social media! Like this.