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Why we care about AR and VR: A guide for marketers

Martech

Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. Appleā€™s ARKit was introduced back in June 2017, along with the launch of iOS 11. AR in tourism. Apple ARKit.

Sports 139
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SaaStr Podcast #350 with Contentstack Founder & CEO Neha Sampat

SaaStr

I built a parking app, Curb Karma, which we launched at TechCrunch Disrupt back in 2012. Neha Sampat: I learned a lot about wine, so I launched some products around wine education, and that series of ventures eventually led me to where I am today, running a world class software company for enterprise companies. I’m interested.

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9 Account-based Marketing Case Studies

ConversionXL

To avoid pipeline burnout, they sent content hubs to all attendees and tailored followup based on how much they engaged with the content (e.g., Invoca defined realistic goals for its ABM campaign: create 20 opportunities in the sales pipeline, complete 30 meetings with top priority accounts, and deliver a 10X ROI on campaign spend.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

You donā€™t buy an electric screwdriver to drive nails, do you? Clean and clear pipeline. Overall, an optimized pipeline and a clear view of all open deals allow sales execs to organize their work better and streamline their daily routine. Launch additional activities as needed, such as webinars, podcasts, etc.

Process 110
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Building a Sales Organization with Craig Klein

Sales Nexus

Craig details how he ventured into the world of sales, the mistakes he made early on as an entrepreneur, and the lessons he learned the hard way as a sales manager, all of which eventually propelled him into launching his own CRM and Marketing business. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52
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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

I studied electrical engineering. Ryan Carlson: You mean build something while everybody’s watching you do it, they see the progress instead of waiting and then launching? And they haven’t launched a product yet. I think you launch when you have some semblance of that. I’m interested.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. He holds a BSc in electrical engineering and an executive MBA from the University of Leicester.