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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Think for a moment about chatbots for B2B lead generation … What do you feel? In today’s article, we’ll examine the pros and cons of chatbots for B2B lead generation. By Purpose : For external use: Lead Generation . Lead scoring/qualification. Later they also added lead generation questions.

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What is Relationship Marketing: Exploring Effective Tactics

Lead Fuze

Tools like LeadFuze, the ultimate lead generation and sales prospecting software, can help you tap into customers’ emotions and create a positive brand perception. They build strong relationships with real estate agents, leading to increased referrals and repeat business.

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How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google

Hubspot

In this article, which is an excerpt from our new, free ebook, 6 Ways to Generate Leads From Google+ , featuring insights and best practices from Google+'s team itself , we'll walk you through the steps you should be taking to optimize your content updates and improve your organic lead generation from Google+.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. Gas and electricity might seem tricky to be creative about, on the surface. Past Winner of Note: "When You Move," by Digital Radish. Source: Campaign.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. That way we can, you know, drive traffic to our website and generate leads.