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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I Takeaway : The positive impact of market share compounds—especially for software adoption.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." When competing brands continually pour resources into driving awareness around a particular product or service, awareness around that product or service goes up.

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What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. General Electric.