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How to run a successful site migration from start to finish

Search Engine Land

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. A site migration with SEO built into it can preserve rankings, avoid traffic loss, retain link equity, improve user experience and uncover new opportunities to improve the site.

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Management Roles: Your Path To Success

The 5% Institute

This article dives into the various aspects of management roles, exploring their types, key responsibilities, required skills, challenges faced, role models, and the benefits they bring to organizations. Some of the key skills required include: Leadership Leadership skills are fundamental for effective management.

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What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

ConversionXL

Even something as unremarkable as an electric toothbrush becomes more appealing if the site that sells it actually tries to more persuasive. Nike.com has been recognized for an exceptional user experience by several different award juries including Cannes, The Webby’s, Digiday & London International.

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Virtual events: The ultimate marketers’ guide

Martech

Eighty-one percent of marketers responding to the Event Participation Index survey said they attended a virtual event in the last three months, and three-quarters said they were satisfied with the experience. Results for other industries and populations may be different.). Define the objectives and requirements upfront.