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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Higher lead to SQL conversion.

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Master the Sales Development Playbook to Boost Growth

Highspot

Definition Glossary Have you ever questioned the demographic or behavior attributes of an MQL or SQL? The book includes strategy frameworks, specialization, recruiting practices and hiring processes, retention tactics, execution, and sales leadership advice. A glossary of terms helps maintain clarity and consistency in communication.

Growth 52
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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can even ask Alexa! I mean, you think about the marketing qualified lead.

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SaaStr Podcasts for the Week with Zoom and Menlo Ventures — September 20, 2019

SaaStr

I want our sales team following up on people that have an interest in our business. Whether you call that an MQL or an SQL, I don’t really think it matters. I also don’t want to fill my head with things that are just going to be distracting, so I do think we are a very practical organization. Harry Stebbing: No, I do agree.

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Sales Pipeline Radio, Episode 205: Q & A with Kevin Marasco @kmarasco

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. We’ll be right back on Sales Pipeline Radio.

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SaaStr Podcasts for the Week with Redpoint Ventures, Felicis Ventures, and Adyen — November 22, 2019

SaaStr

Travis Bryant: So I was in services at a software company and then had this pivot point to go either into product management or into sales and sales engineering. Travis Bryant: Yeah, well I ended up in the, what then was called the corporate sales organization. And that was really the fork in the road for me.

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SaaS Sales: The Ultimate Guide

Hubspot

It can be accessed online, easily customized, and is serviced and supported by the provider’s own product engineers and customer success team. SaaS sales is the process of selling web-based software to clients. Marketing nurtures each lead until they are “sales qualified.” 3) SaaS Sales Salary. 4) SaaS Sales Commission.