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Master the Sales Development Playbook to Boost Growth

Highspot

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52
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SaaStr Podcasts for the Week with Zoom and Menlo Ventures — September 20, 2019

SaaStr

And for us, we collectively, when we put together annual plans, when we put together how we are going to go to market, we do that as a united front, so I’m very close to our sales team. I want our sales team following up on people that have an interest in our business. Harry Stebbing: No, I do agree.

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Sales Pipeline Radio, Episode 205: Q & A with Kevin Marasco @kmarasco

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. We’ll be right back on Sales Pipeline Radio.

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SaaStr Podcasts for the Week with Redpoint Ventures, Felicis Ventures, and Adyen — November 22, 2019

SaaStr

Travis Bryant: So I was in services at a software company and then had this pivot point to go either into product management or into sales and sales engineering. Travis Bryant: Yeah, well I ended up in the, what then was called the corporate sales organization. And that was really the fork in the road for me.