Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Sales Hacker

MARCH 22, 2018

Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). 2) Building a repeatable sales model. Sell directly to customers or through various sales channels? Inside sales or field sales?

B2B 78

B2B X-functional Cold Call SQL 78

Openview

OCTOBER 13, 2017

As someone who is often caught in the crossfire between sales and marketing (it’s part of my job description as the VP of Go-to-Market here at OpenView) I was delighted to have the opportunity to host a panel of industry leaders with diverse opinions about and varied experience with this very issue.

SQL 74

SQL Management Consulting Sales Territory 74

Heinz Marketing

MARCH 29, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. And he’s going to save all that.

Pipeline 121

Pipeline Sales Gaming Up-sell 121

Heinz Marketing

JUNE 4, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. Completely go to market execution there.

Pipeline 51

Pipeline Sales Drivers/motivators X-functional 51

Heinz Marketing

MAY 11, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. And it could be, is this an MQL versus an SQL versus a PQL versus an AQL?

Pipeline 80

Pipeline Healthcare Sales Manufacturing 80

Heinz Marketing

DECEMBER 11, 2017

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. Matt: Thanks, everyone, for joining us in another episode of Sales Pipeline Radio. To me, brand is your go-to-market message. It’s everything that you say.

Pipeline 44

Pipeline Sales Cross-sell B2B 44