SaaStr

APRIL 14, 2025

Startups that are scaling are spending about: 15% of Revenue on Sales and 18% for higher growth start-ups 10% of Revenue on Marketing (and trending up) 7% on Customer Success (trending down) You can see this goes up as startups costs $5m ARR, and then stays fairly flat. Nor has sales & marketing ever really come down as you scale.

B2B 103

B2B Profit margin Engineering Sales 103

ConversionXL

SEPTEMBER 20, 2018

What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share.

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

SEPTEMBER 11, 2023

Even if your prices are uniform, the profit margins may differ. In other words, if conversion value variability is low from a revenue perspective, it may not be through the lens of gross profit or customer lifetime value (CLV). A drawback of revenue optimization is its neglect of profitability.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Sales Hacker

JANUARY 13, 2021

Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process. Non-recurring engineering (NRE) costs can be built into the pricing structure or billed out separately as a one-time fee. How are you going to these companies to increase their revenue and market share?

GTM 88

GTM Negotiate Profit margin Contract 88

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Lead Fuze

JANUARY 1, 2022

Product management, engineering, customer success, sales and marketing departments all play a role in determining whether or not this should be done. If I sell through channels, will the revenue increase outweigh any lost margin from going direct to customers and cutting out distributors and retailers altogether?

Negotiate 52

Negotiate Profit margin Contract Price 52

SBI

MAY 2, 2018

The guidance generated by our AI engines enables sales reps to effectively manage all of their accounts and product SKUs. Here’s a sample of key business outcomes that I pulled directly from our customer case studies: Grew profit margin by 10.1%. increase in annual revenue. Exceeded sales forecast four-months ahead of time.

Gaming 55

Gaming Cross-sell Profit margin Price 55