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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. What is one a-ha moment you’ve had in your sales career? What is your best piece of career advice for women in sales? Dani Buckley.

Sales 130
Sales Start-ups Up-sell Cross-sell 130
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

JULY 12, 2021

People are highly conservative about entertaining changes in positioning. Vendors who target the truly small business customer must take virtually all of the responsibility for marketing, and most of it for sales, while almost none for post sales support — this last is what the VAR really does for a living.

Cross-sell 52
Cross-sell Niche Objectives and Key Results Price 52
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