Hubspot

NOVEMBER 24, 2020

Customer experience is not user experience (UX). Customer experience and user experience are separate strategies businesses deploy to help them grow. User experience is a subset of customer experience. Be clear about your pricing strategy. It revolves around your products.

Customers 101

Customers User Experience Trust UX 101

Hubspot

APRIL 14, 2021

A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers. Plus, the price is clearly stated front-and-center, which helps visitors know whether they can afford the event before exploring anything further. IBM's Think.

Entertainment 95

Entertainment Real Estate Retail UX 95

ConversionXL

JUNE 8, 2017

To find out, you will need to do proper user experience research. Do User Experience Research. User experience research or UX research, shouldn’t be limited to A/B testing programs only. Some problems will affect some segments of your user base. Or Firefox? Makes a lot of sense. Google Adwords?

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

FEBRUARY 15, 2018

I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. And for travel experiences, hotels and villas, do they want to see the view they’ll get from the master bedroom? Forget pricing tactics. Don’t skip the basics.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

APRIL 6, 2016

Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. To trigger Oxytocin , establish a relationship with your users. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77