Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Dig deeper: What do C-level execs think of their GTM strategies? Real revenue impact starts with customer acquisition costs. Build these capabilities methodically.

Finance 112

Finance SQL Campaign GTM 112

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Now is an opportunistic time to capitalize on market and marketing shifts and commit to buyer-centric GTM strategies and tactics.

B2B 117

B2B GTM Cross-sell Cold Call 117

SaaStr

JUNE 27, 2024

He prioritizes and optimizes his day by focusing on the things that have the highest impact or are fun, and that never changes. Of course, the things that have a high impact are very different from the early days. The biggest mistake Remote made in GTM was looking at what others were doing and trying to replicate it exactly.

GTM 103

GTM Launch Finance Start-ups 103

Highspot

MAY 15, 2025

This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance. Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

OCTOBER 7, 2021

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Develop relationships in product development, legal, finance, marketing… across your company (in addition to your customers’ companies in the appropriate groups). Jenny is a revenue leader and GTM strategist. Amy Slater.

Sales 136

Sales Up-sell Start-ups Cross-sell 136