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SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

Small-to-medium businesses (SMBs) make up a majority of the companies in the U.S. If you offer a product or service that appeals to a wide audience, it is critical to analyze down your marketing target audience to a recognized group so that you can utilize message and marketing techniques that are tailored specifically to them.

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

Rank on search engines and build authority online so your content and website appear first on the search engine results page, or SERP, when people look up specific terms and keywords. The following blog types are targeted at various industries and audiences, and I include real examples of each below. Algamus Gambling Recovery Blog.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. As the kids like to say: What’s up with that? We will never have the lowest cost of labor or raw materials, so we must continue to exploit advantages further up the value chain.

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How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry.

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Outgoing links: Are they beneficial for your site or not?

Search Engine Land

Bad neighborhoods are often websites that are dealing either with adult subjects or gray areas like prescription-free drugs and gambling. Over the years, Google has added a lot of common SEO techniques to the list of unnatural link practices. Here are a few examples. Bad neighborhoods. Guest posts, widgets, infographics, etc.