A Step-by-Step Guide to Forming a Marketing and Sales SLA That Works
Sales Hacker
JULY 22, 2021
The trick is to set your SLA up around one goal, which is mutual for everyone on both teams: the revenue. Usually, SLAs describe the number of leads that the marketing team needs to generate, lead quality, or quota salespeople need to reach. From the marketing side, it’s easy to get caught up in numbers.
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