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What’s This BS About Helping Our Customers?!?!

Partners in Excellence

We have to help them understand new opportunities, the challenges/risks of change, how to reach consensus…… According to all the experts, we have to do all of this stuff to help our customers succeed. Related Posts: Gaining Consensus, "Yes?" "Meh." We have to help them through their buying process.

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Emotions Are A Core Driver For B2B Buyers, What About Sellers?

Partners in Excellence

Gaining Consensus, "Yes?" "Meh." We spend lots of time and money trying to understand our customers. As leaders, we should think, our people are our customers–and they are no different than our end customers. The post Emotions Are A Core Driver For B2B Buyers, What About Sellers?

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Gaining Consensus, “Yes?” “Meh.” “No?”

Partners in Excellence

We know that complex B2B decisions are driven by consensus. The days of “the decisionmaker,” influencers, and financial buyers, technical buyers, and so forth are gone — even though achieving consensus requires many of those players. So consensus may be a result of personal risk aversion.

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