ConversionXL

SEPTEMBER 18, 2019

Finding seasoned CRO experts can take many months, and launching a CRO program can take even longer. Can be a bottleneck for launching multiple tests. An in-house team often can’t launch multiple tests because their plates are full. Word-of-mouth referrals are a great first step. Building an in-house team: Takes time.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

SEPTEMBER 15, 2020

Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. Customers can block gambling transactions from their account. These measures add positive friction to safeguard people with gambling addictions. and pushing down Pownum’s own score to 7.29.

Customers 85

Customers Gambling Drivers/motivators Contract 85

ConversionXL

FEBRUARY 27, 2019

In the mid-1990s, Proctor and Gamble (P&G) introduced a new product, one that could decimate pungent smells like cigarette smoke. Obviously, that makes them a great place to cross-promote, upsell, encourage sharing/reviews/referrals, etc.”. Mine voice-of-customer (VoC) data for email campaigns. But Febreze bombed. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). So they optimized referral process. You are gambling if you use other’s best practices. Dell launched an entirely new Dell.com frontend and backend. Focus on planning for segmentations.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

MAY 14, 2023

You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Nicolas Dessaigne : Right.

Price 108

Price Start-ups Up-sell X-functional 108