Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). See terms.

B2B 117

B2B X-functional Pitch Click Through Rate 117

Heinz Marketing

MAY 16, 2022

You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. . I’m a big believer in cross-functional alignment.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

Sales Hacker

MARCH 2, 2020

I’ve pulled together the top 97 books from a range of sales disciplines to give you the information you need to stay relevant, lead conversations, understand the trends — and of course, improve your game. Money: Master the Game. Top Performers Are Students of the Game. This list is not endorsed or sponsored in any way.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

MARCH 3, 2020

So they come out and they say “It’s sort of manifest destiny that somebody that my magical dream candidate that scaled company X, Y or Z from zero to 50 or zero to 100 is going to come off the beach and stop whatever they’re doing, which is probably not much except golf and jump back in and take a risk to build your company.

Sales 60

Sales Promote X-functional Up-sell 60

Salesforce

JANUARY 31, 2024

As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Hardware like laptops, televisions, and gaming systems can be sold both B2B and B2C to fulfill various needs. Build your network There’s a popular saying in sales that your network is your net worth.

Networking 59

Networking B2C Cross-sell Negotiate 59

SaaStr

AUGUST 26, 2022

X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy. Jason Lemkin: You don’t know who wants to be a mentor, but you might be surprised if you do a volume game.

Quota 79

Quota Growth Product Closing 79

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? So we were doing super high-touch marketing activities, in the sense of CMO events, where we would rent a private jet and take 25 CMOs on a day trip somewhere and it was all about relationship building with our sales reps.

Start-ups 51

Start-ups B2B A/B testing Pipeline 51