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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. Keep optimizing your current GTM. What needs to be true to become closer to PLG?

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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. How to map your GTM strategy to different customer segments.

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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

Thanks for reading The GTM Newsletter! Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1.

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MarTech’s ABM experts to follow

Martech

Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: Juliet Randall (14.6K

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. They grew 2.5x

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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Moving From SMB To Enterprise — A combination of pre-sales like solution or sales engineering, customer success, and a more robust revenue ops function. The journey covers three stages.

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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

What is the process to do it efficiently? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? And build on more marketing. Does it have to be in person?

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