Remove Go To Market Remove Healthcare Remove Objection handling
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance.

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How to choose the right AI sales assistant for smarter selling

Highspot

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. For example, AI might quickly find a healthcare-focused case study for a hospital prospect and an ROI analysis for their CFO. Those that use AI realize up to 20% better revenue outcomes.

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Empowering MedTech customer engagement in the omnichannel era

Highspot

Healthcare providers (HCPs), health system procurement leaders, and hospital decision-makers, who once relied almost entirely on in-person sales calls and paper materials, now expect the same ease of access and personalization they experience with everyday consumer tech across a mix of remote channels. The good news?

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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. CipherHealth is a SaaS company focused on helping healthcare providers improve patient outcomes and experiences. Rachael Rohn.