Highspot

MAY 15, 2025

A well-thought-out enablement strategy turns your channel sales partners into confident sellers who can represent your brand with real impact. Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. Key questions to answer Partner segments Who are your key partner types (e.g.,

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. CipherHealth is a SaaS company focused on helping healthcare providers improve patient outcomes and experiences. Rachael Rohn.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

SaaStr

AUGUST 13, 2019

In almost any other industry, whether it is healthcare or consumer or manufacturing, 20% growth is phenomenal. So myth number three is worry about sales support later. I spent a lot of time talking to CEOs and CROs, exchanging best practices and having conversations about go to market strategies. Myth number three.

Cross-sell 65

Cross-sell Sales Support Growth Up-sell 65