Highspot

JANUARY 9, 2024

This includes market understanding, solution selling, and long-term relationship building. This training would cover topics like ethical selling techniques, legal compliance, and maintaining a positive company reputation. Realign training to emphasize relationship building, consultative selling , and customer success.

Technique 52

Technique B2B Cross-sell Negotiate 52

SaaStr

DECEMBER 17, 2019

But some investors were willing to go on that journey with us. And of course per the lawsuit, I spent a lot of time on legal analysis. That allows us to have a very different go to market strategy. So we have a wonderful team that does a lot of that relationship building. Just right place at the right time.

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

APRIL 17, 2019

We kept the messaging and the go-to-market simple. Go and use your tools,” and as you go through the process of selling, you entangle all of the complexities. Stephen Burton: Big thing for me was, I couldn’t believe the amount of legal and procurement and BS that went on towards the end of the sales cycle.

Sales 40

Sales Engineering Objectives and Key Results Up-sell 40

SaaStr

AUGUST 26, 2022

A few can, Andreessen and maybe Sequoia, but 99% of the VCs you meet, legally, they can only invest in startups, whether they’re late stage or early stage. Jason Lemkin: Crossover funds can go where it’s greener. A few things they don’t do: build the relationship, build trust.

Quota 79

Quota Growth Product Closing 79

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making.

Sales 130

Sales Start-ups Up-sell Cross-sell 130