Sales Pipeline Radio, Episode 305: Q & A with Russell Benaroya @
Heinz Marketing
JANUARY 10, 2022
That is actually a really hard calculation to come up with because it is not just what you are doing in marketing, it is what you are doing in sales and who else is involved in getting that sales deal across the line. It is about meeting the prospect where they are at psychologically in what is the relief that they are trying to achieve.
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