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What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy?

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What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy?

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

Nearly 30,000 new products are released into the market every year. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. It starts with strategic actions, teamwork, and market understanding. However, 95% of those products tend to fail.

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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

Eventually, I was invited into customer meetings to answer questions, and occasionally, I presented the pricing models and assisted in negotiating pricing and deal structures. We also have companies with just OK products but great go-to-market teams, and they’re doing well.”

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8 Revenue Enablement Strategies That Get Results

Highspot

In this post, we’ll take a deep dive into: The Importance of Revenue Enablement Proven Revenue Enablement Strategies How to Overcome Revenue Enablement Problems The Importance of Revenue Enablement Modern buyers expect personalized experiences and seamless interactions across various channels in today’s ever-changing market.

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B2B Sales Training Techniques and Best Practices

Highspot

The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers. It starts with prospecting for potential leads, then moves through to negotiation and closing the deal. This includes market understanding, solution selling, and long-term relationship building.

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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Moreover, these podcasts delve into problem-solving methods for common challenges like contract negotiations and lead generation. Interviews with tech executives and venture capitalists on ‘The GTM Podcast’ provide firsthand accounts of successful go-to-market strategies.

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