Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Go-to-Market Strategy. Sales Cycle. Sales Demo.

B2B 99

B2B E-commerce Cold Call Represent 99

SaaStr

AUGUST 13, 2019

So myth number three is worry about sales support later. I spent a lot of time talking to CEOs and CROs, exchanging best practices and having conversations about go to market strategies. And his question to me was, hey, when should I hire my first sales support person? Myth number three.

Cross-sell 63

Cross-sell Sales Support Growth Up-sell 63

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. She thrives at the corner of career and culture and is passionate about building a diverse pipeline of future sales leaders.

Sales 130

Sales Start-ups Up-sell Cross-sell 130