Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. This key metric provides invaluable insight into the potential revenue opportunities available in your chosen market segment.

Strategize 52

Strategize Strategic planning Niche Growth 52

Martech

APRIL 19, 2023

Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. I’ve used it in developing systems and platforms for complex energy, finance, policy, and marketing decisions.

Strategize 112

Strategize GTM Healthcare Strategic planning 112

SaaStr

FEBRUARY 1, 2024

You have multiple personas, and all of a sudden, you’re confronted with figuring out what the marketing strategy needs to look like for this kind of Enterprise audience. The last vector of growth that creates complexity is Go-to-Market (GTM), and how you create a GTM motion can make or break your growth cycle.

GTM 74

GTM Growth Education Strategic planning 74

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Unfortunately, they never took our longer-term strategic advice to expand their point solution into a platform. Of course, sales reps are going to optimize the route to conversion.

Go To Market 96

Go To Market GTM Strategize Growth 96

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Your data and analytics won’t help you make bold, strategic plans. Instant visibility into your team, deals and market.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

APRIL 21, 2022

The ICP determines decisions across the company from the go-to-market to product strategy. Every week the team would meet to discuss initiatives in the company’s move up-market. Pricing and Packaging. Companies need to structure their pricing and packages in a way that appeals to enterprise buyers and drives up ACV.

Legal 86

Legal Cross-sell Contract Price 86

ConversionXL

AUGUST 24, 2021

What does the day-to-day of a marketing manager look like? Marketing touches every part of a company. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. Source: Zippia.

Promote 141

Promote Campaign Pitch Niche 141