Remove Go To Market Remove Technical Sales Remove Technology
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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. Hiring Non-Technical Sales Leaders for Technical Products The Mistake : Founders think great sales skills translate to any market.

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. Similar to most structures of a technical sales team. We tend to be very technical. Talk to users.

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From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

He launched a division specializing in technical sales and sales engineering. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. Asad, welcome.

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The Secret to Global Sales Expansion in Uncertain Times

Sales Hacker

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline. How to: Put the word out.

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PODCAST 154: Guided Selling with Neil Ringers

Sales Hacker

We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. Neil Ringers: I’ve been in sales my whole life, starting with a company called ADP.

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Lessons from New Relic: Five Critical Steps to Scaling Enterprise (Video + Transcript)

SaaStr

We tend to find that there are three key technology initiatives that we can help our customers with when they’re undergoing a digital transformation. Your sales organization may go from being primarily hub based or inside sales based to having more of a field presence as we did. First, a little bit about New Relic.

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Inside Sales vs. Outside Sales: Which Is Best for You?

Sales Hacker

A good way to think about this is to ask yourself, “Is our product something we’d be likely to buy on impulse, say, in response to a Facebook ad, or is it more like an expensive technology that would change the way our company operates?”. Focused on a high sales velocity. Is focused on reaching a more elite market. The Strategy.