Government GTM Process Sales Support 
SaaStr
OCTOBER 3, 2022
Celonis’ COO, Arsenio Otero, discusses this as a three-stage process with actionable steps. Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. In addition, work to adapt GTM motion according to four key dimensions: Geography. Post Sales.
Sales Hacker
NOVEMBER 15, 2017
Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .
Sales Hacker
OCTOBER 7, 2021
What would you tell a woman just starting a career in sales? Mindest : Be a Student, not just of the product, but of the process. Become the Beyonce of B2B sales. What is one a-ha moment you’ve had in your sales career? What is your best piece of career advice for women in sales? Alicia Murphy.
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