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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research.

Retail 122
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What Is Enterprise OEM Software Licensing?

Sales Hacker

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features.

GTM 74
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

It’s also been a powerful moment for technology to be a force for good. They’re facilitating virtual schooling, they’re helping governments organize. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. It is staggering.

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The Rules You Can Break, The Ones You Can’t With Tradeshift (Video + Transcript)

SaaStr

I coded most of my life but I studied sociology because I think the interface between people and technology is more interesting than technology alone. Because, market share is really number one metric. Spend to get market share and be okay with the small market because you can saturate that market really, really fast.

Growth 40
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Which is why this pioneering guide shows you how to build a fully streamlined sales engine that uses modern techniques and technologies. Jeffrey Gitomer.

Sales 141