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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research. Judge Amit P.

Retail 124
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.” Assessing the OEM Channel.

GTM 74
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Discover how to become a trusted Sales Sherpa for your prospects and integrate yourself into your prospects buying journey. The Little Red Book of Selling.

Sales 141
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

They’re facilitating virtual schooling, they’re helping governments organize. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. And everywhere else in the business, that line was less clear, so you could put it in marketing. It is staggering.